Do you want to increase your brand awareness but don’t know how? We got you! The answer is…a challenge!
First, get clear on your outcome. What is your goal? It’s essential to know your target audience because you want to give your audience real results. For example, we are a branding agency so we created a 9-Day Branding Challenge for our audience to give them different ways to showcase their brand. A challenge can also help you build your email list, grow a Facebook group, sell a product, sell and launch a program, etc. it all depends on your goal for that specific challenge.
Next, come up with a strategy that gets people from point A to point B. Figure out the length of time to achieve the goal. The length of the challenge will depend on the end goal and your target audience. Five to ten-day challenges are ideal. You don’t want the obstacles too long or you’ll end up creating burnout for your audience. The goal is to get them to complete the challenge and reach their end results.
Then, create assets for the challenge. Gather photos, write captions, shoot videos, and schedule out all of the social media posts. Have all of your assets ready before you begin the challenge. Once the challenge starts, you don’t have to worry about posting your content. Make sure you outline the benefits of participating in the challenge.
During the challenge, share your challenge posts to your Instagram and Facebook stories. Engage with your followers in the comments of the posts.
Here’s a 9-Day Branding Challenge that we created for our Instagram audience. The purpose was to guide them to create posts about their brand so they could increase their brand awareness on their social media platforms.
Day 1: logo meaning
Day 2: tagline
Day 3: mission statement
Day 4: core values
Day 5: promise
Day 6: a brand color guide
Day 7: founder story
Day 8: target audience
Day 9: brand collaboration
Visit our A La Mode Branding Instagram page to see the details of the 9-Day Branding Challenge and other challenges we’ve created like the 10-Day Social Media Challenge and the 9-Day Business Assessment Challenge.